Shutterstock Expands Deal with OpenAI to Provide Training Data for AI Models

Shutterstock And OpenAI

Shutterstock, a leading provider of stock content, has announced an expansion of its partnership with OpenAI. As part of the deal, OpenAI will have access to Shutterstock’s extensive library of images, videos, music, and metadata, which will be used to train its AI models. In return, Shutterstock will gain priority access to OpenAI’s latest technology and new editing capabilities, allowing customers to transform images in Shutterstock’s content library.

Bringing Generative AI to Mobile Users

In addition to the existing partnership, OpenAI will also collaborate with Shutterstock to bring generative AI capabilities to mobile users through Giphy, the popular GIF library recently acquired by Shutterstock. This move aims to expand the reach of generative AI and provide innovative features for mobile users.

Driving AI Tech Innovation

Shutterstock’s CEO, Paul Hennessy, emphasized the company’s commitment to driving AI tech innovation through the renewed and expanded partnership with OpenAI. The collaboration solidifies Shutterstock’s position as a leading data and distribution partner for industry leaders in generative AI.

Stock Galleries and Generative AI

The relationship between stock galleries, like Shutterstock, and generative AI startups has been complicated. Generative AI, particularly generative AI art, poses a potential threat to stock galleries by enabling the creation of highly customizable stock images. Some artists and photographers have voiced concerns over generative AI startups profiting from their work without proper credit or compensation.

Shutterstock’s Approach

Unlike Getty Images, which has taken legal action against AI art startups, Shutterstock has chosen to embrace generative AI. The company partnered with OpenAI to launch an image creator called DALL-E 2, allowing users to generate unique images powered by OpenAI’s technology. Shutterstock has also entered licensing agreements with industry leaders like Nvidia, Meta, and LG to develop generative AI models and tools across various media formats.

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Supporting Artists on the Platform

To address concerns from its platform’s artists, Shutterstock has established a “contributor fund” that compensates artists for their contributions to training the company’s generative AI. Artists also receive ongoing royalties tied to licensing for newly generated assets, ensuring they are fairly rewarded for their work.

While the legal implications of using copyrighted images for training AI models remain unresolved, Shutterstock’s strategic partnership with OpenAI demonstrates its commitment to innovation and its desire to be at the forefront of AI technology in the stock content industry. Read the announcement here


About Author

Teacher, programmer, AI advocate, fan of One Piece and pretends to know how to cook. Michael graduated Computer Science and in the years 2019 and 2020 he was involved in several projects coordinated by the municipal education department, where the focus was to introduce students from the public network to the world of programming and robotics. Today he is a writer at Wicked Sciences, but says that his heart will always belong to Python.