Google Releases SynthID, an AI Tool to Detect Deepfakes

DeepMind SynthID


Google DeepMind has unveiled SynthID, a powerful tool designed to identify and detect AI-generated images, popularly known as deepfakes. The tool, which is being released to Google Cloud customers using the Vertex AI platform, aims to combat the increasing threat of misinformation and deceptive content online. By embedding imperceptible watermarks in AI-generated images, SynthID can be easily detected by a dedicated AI detection tool, making it a crucial tool during election seasons and for various industries.

Identifying Deepfakes Made Easier

DeepMind CEO Demis Hassabis and his team have been working on SynthID for the past few years with the goal of building a robust system that can watermark AI-generated images without visibly altering the image. The watermark, embedded in the pixels of the image, is imperceptible to the human eye but easily detected by DeepMind’s AI detection tools. As the underlying models of SynthID improve, the watermark will become even less noticeable to humans while remaining easily detectable by AI.

A New Tool in the Fight Against Deepfakes

SynthID is Google’s latest initiative to combat the growing concern of deepfake technology. In recent years, companies like Meta, OpenAI, and Google have pledged to develop more protective measures and safety systems for the use of AI. With SynthID, Google aims to establish an internet-wide standard for AI image detection. The technology may eventually be applied to other media formats, such as video and text.

Usage and Future Applications

SynthID is being rolled out to Google Cloud customers initially, with plans for further real-world testing and improvements. Google Cloud CEO Thomas Kurian has expressed confidence in the demand for AI detection tools like SynthID, as customers increasingly require verification of original content. Industries such as retail are already leveraging AI tools for a variety of purposes, including generating product descriptions and ad copy. As SynthID is adopted and refined, Google plans to expand its usage and customization options.

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The Challenge Ahead

The launch of SynthID initiates an ongoing arms race between creators and hackers. While the technology may inspire attempts to bypass AI detection, Google DeepMind expects to continually update and improve the system to stay ahead of emerging threats. The long-term goal is to scale SynthID to be widely available and engage in civil society discussions about its applications and impact on online platforms.


SynthID represents a significant step forward in the battle against deepfakes. Google’s innovative tool aims to provide users with the ability to identify AI-generated content and ensure the authenticity of digital media. As the technology evolves, SynthID has the potential to become an essential safeguard against deceptive practices that threaten the integrity of online information. See more

About Author

Teacher, programmer, AI advocate, fan of One Piece and pretends to know how to cook. Michael graduated Computer Science and in the years 2019 and 2020 he was involved in several projects coordinated by the municipal education department, where the focus was to introduce students from the public network to the world of programming and robotics. Today he is a writer at Wicked Sciences, but says that his heart will always belong to Python.