BuzzFeed Leveraging OpenAI Technology for Content Creation

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BuzzFeed has announced that they are utilizing OpenAI technology to create content that is more engaging and tailored to their audience. With this new technology, BuzzFeed is able to automate content creation using machine learning AI and create more focused and personalized content for their readers. In this blog post, we will explore how BuzzFeed is leveraging OpenAI technology and why this could be a major breakthrough for AI content creation.

BuzzFeed to Use OpenAI AI to Develop Content

Online media company BuzzFeed has announced its plans to use AI powered by OpenAI, the company behind ChatGPT, to develop content. The AI technology will be used to create personality quizzes that ask users questions and generate write ups based on their responses as well as for brainstorming and personalizing content for the BuzzFeed audience.

CEO Jonah Peretti stated that AI will play an increasingly significant part in the company’s operations in a memo that was circulated to BuzzFeed personnel on Thursday and acquired by CBS.

In particular, it intends to leverage the technology to go beyond curating and support the creation of personality quizzes that pose questions to users and provide text summaries based on their answers.

Peretti stated that this year, AI-generated content will transition from an R&D stage to a core business component. It will be used to create quizzes, facilitate brainstorming among team members, and tailor content for BuzzFeed readers. Additionally, BuzzFeed is hoping that the technology can boost sales.

Even with Thursday’s significant rise, the media firm has failed to accelerate growth, with its shares down roughly 40% over the past year. BuzzFeed’s most recent quarter saw a nett loss of $27 million on revenue of $104 million, despite sales increasing by 15% over the same period last year.

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Experts see OpenAI’s “generative” AI taking over rote administrative tasks from skilled professionals in order to free them up to focus on thoughtful tasks that require human judgement. In addition, leaders of industry and investors have taken interest in OpenAI’s capabilities due to applications such as writing high school essays, creating legal documents, helping author legislation, even providing a speech delivered this week at the House of Representatives.

The potential applications of this technology are endless; what’s happening with BuzzFeed is just the beginning. As Generative AI becomes more advanced and widespread, it is likely that we will see more and more companies using it to develop innovative new content and products.


OpenAI technology is a powerful tool that has the potential to revolutionize content creation. BuzzFeed is taking advantage of this technology and using it to create more engaging, personalized content for their readers. This could be a major breakthrough that other companies will soon follow as OpenAI becomes more advanced and widespread. It is clear that AI-powered content creation is the way of the future, so if you are looking for ways to leverage AI technology in your business, now is the perfect time to get started! Take action today and explore how you can use AI’s capabilities to develop innovative new products and content.


About Author

Teacher, programmer, AI advocate, fan of One Piece and pretends to know how to cook. Michael graduated Computer Science and in the years 2019 and 2020 he was involved in several projects coordinated by the municipal education department, where the focus was to introduce students from the public network to the world of programming and robotics. Today he is a writer at Wicked Sciences, but says that his heart will always belong to Python.