The Associated Press (AP) has reached a groundbreaking deal with OpenAI, the parent company of ChatGPT, to collaborate on technology developments and content. This partnership marks one of the first news-sharing alliances between an AI firm and a major U.S. news outlet.
Exploring generative AI in news
While the specifics of the partnership are still being finalized, the objective is to delve into the use of generative AI in AP’s news products. In return, OpenAI will access and license a portion of the AP’s text archive to further train its own AI algorithms.
Brad Lightcap, OpenAI’s chief operating officer, expressed optimism that the partnership will enhance the capabilities and usefulness of their systems with the help of AP’s extensive archive.
Setting industry standards for AI in journalism
The AP has not yet incorporated generative AI in its news stories, but this collaboration aims to change that by establishing industry standards for its implementation. AP’s senior vice president and chief revenue officer, Kristin Heitmann, emphasized the importance of protecting intellectual property and ensuring fair compensation for content creators in this framework.
Heitmann states, “News organizations must have a seat at the table to ensure this happens, so that newsrooms large and small can leverage this technology to benefit journalism.”
From automation to AI-powered search
Although the AP hasn’t ventured into generative AI in news stories yet, the organization has been at the forefront of automation in its content. They have utilized automation technology to cover local sports and recently introduced an AI-powered search function. See more here